PICTURE THIS: You make a big move to Chicago and land your first job there at a high-end beauty studio, owned by an affluent ex-model. It’s your second day on the job and you’re stoked to meet the beloved owner of this company. Your ambitious self is getting ready to greet her, but then the unexpected happens – she arrives and without any hesitation she points at your face and blurts out “Who’s this?! Get some concealer on her!” and continues to walk away. In a panic, makeup artists hurry over to use the darkest shade of concealer on your dark under eyes.

After all their efforts, you’re standing there – shocked – with layers of white ashy concealer on your brown skin and no clue what just happened. This is the first time anyone has pointed out your dark circles, and now you can’t stop obsessing over them. You’re desperate for a solution, but every concealer you try just doesn’t work!

Vasanti Cosmetics

We founded Vasanti on the bond of sisterhood. Our story began when four women, three siblings and one childhood friend (all sisters by any measure) were inspired by the simple question “why doesn’t make-up look good on me?” For us (and we found there were many like us) products that would enhance our natural beauty while feeling comfortable and weightless on our skin just didn’t exist yet.

Coming from a family of entrepreneurs, we did what came naturally: we stuck together and started our own business bringing our unique skills and personalities to the table.

After years of research, development and meticulous attention to detail, combined with the honest feedback you can only expect from your sisters, Vasanti (which means “ of spring” in Sanskrit”) was born

Today, the brand has grown one woman at a time, by inviting all to share in the belief that you are most beautiful when you are most comfortable, and that comfort comes from products dedicated to helping you look like you and feel like you.